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Is your bra letting you down?

We're here to support you!

We take pride in our personalized service and pay close attention to detail when choosing collections for the store. Visit us and discover for yourself the Dain Shoppe difference.

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Experience love at first fit

Right in the heart of Morristown.

We offer a soft, elegant and comfortable shopping environment for women of all ages and all sizes. Our personalized service, bra fitting experience, and knowledgeable staff has attracted a loyal following across the tri-state area for over 34 years.

The perfect fit with any collection.

Our love for precise detail, sophisticated workmanship and high quality means that our cottons are the very best, flannels the softest, and silks the most luxurious. We personally hand select every collection before we offer it at our store.

Supportive gifts for every type of woman.

We are committed to serving the unique and varying needs of women in a kind and caring environment. We aim to improve the life of any woman by helping her feel how she deserves to feel; attractive, comfortable, supported, and confident.

Be the first to know about our in-store events, sales, and special offers!